We aim to provide the missing link to your audience!

Before the turn of the century, our company's name was Finishing Software. We helped a lot of software and technology companies, but client referrals soon sent us into other fields. Communicating value to buyers remains one of our key strengths. Our track record includes professional consultants, healthcare and pharmaceutical providers, marketing agencies, education (schools, colleges, universities), real estate, staffing/career counseling firms, restaurants and more.

You will work directly with the company founder and expert - Alice Saunders - rather than someone just learning the ropes. And you'll most likely be charged a much lower rate than you'd pay a larger marketing firm because there's simply much less overhead. Alice works with your own team as needed to execute your marketing strategy. Rapid turnaround on projects is a hallmark of Trisecta's services.

We chose this name because Trisecta represents the intersection of three services – marketing strategy, words that resonate with buyers, and building a strong connection to prospects and existing customers. It's a short and memorable name because it sounds very much like a coveted winning bet in horse racing - the trifecta. (However, betting on Trisecta is a sure thing!) And we're located in the Triangle area of North Carolina.